Thursday, 4 June 2015

Social Media Processes For A Content Editor

As anyone whose role involves posting frequently to social media will tell you; anything that makes my role easier, is welcome.

Thankfully, there are a ton of tools on the web to help. But rather than do a big list of the top 50 or 100 I thought I would share the ones I specifically and practically use.

Monitoring: Hootsuite Pro

Every morning I open Hootsuite to check up on any mentions, RT's or Direct Messages that our pages have received while I've been away. I also quickly browse some of my saved key word streams to see if there are any conversations I can jump in on to potentially highlight our services. I don't, although I don't do it nearly as much as I should to be successful.

I use the pro version because it's only $12 (about £7-8) and it allows you to add more social networks and an extra user.

Planning: Google Sheets

Next up, I open my social media planner on Google Sheets. I prefer this to Excel as it means my colleague and I can both edit and collaborate at the same time.

Plus, it looks better than Excel. Sorry but aesthetics matter when you're staring at them every day of your life.

So I check what's in the planner for the day ahead, see where I need to create more posts etc., and also update my forward planner tab as each month whizzes past!

Images: Canva

Canva is awesome. It has pretty much everything a social media editor needs to create the best looking images possible for your posts.

With a HUGE library of images and graphics available and a comprehensive set of templates to use, I really recommend it. Yes, you have to pay for each licensed image you use but at only $1 a time.

Handy tip: create your Facebook link image (1200x627) and save to your device then crop it using PicMonkey for Twitter (1024x512).

Scheduling - Buffer Pro, Latergram and Facebook

I open Buffer to see which tweets have performed best. Although I can do this through Hootsuite, I think Buffer's simpler analytics option does this better and is a good 'at a glance' tool.

I then begin scheduling in the day's posts for our three Twitter channels. Another feature of Buffer I love is the 'Suggestions' and 'Feeds' options. I really think it's vital to share other people's content and so I use both of these to make sure my daily content schedule has something besides my own content.

For Instagram I use a website and mobile app called Latergram. This doesn't allow me to post from the web but it does let me tee everything up; image, copy, hashtags posting time. I'll then get a reminder on my phone for the specified time to post to Instagram in just a few clicks. Note: you also have to be logged into the relevant account via your Instagram app.

Facebook has its own scheduling tool and personally, I think it works great. I love setting up my posts on Facebook. Not only can you create your copy but you can edit the link preview image, headline and link description too. From what I've learned from others, Facebook generally prefers for you to stick to Facebook, rather than use Buffer or Hootsuite.

To-Do - Wunderlist

It's simple to look at, simple to use and is the perfect mobile friendly app. Once I've scheduled in posts and looked at/updated my planner, I check in here to see what I can tick off. And then what I need to add!

Notes: Evernote

For note taking and ideas planning, I use Evernote throughout the working day. The benefits are obvious and endless. There is also an elephant's butt worth of other blogs on the internet explaining why. None more so than the Evernote blog itself! Get reading.

Analytics: Google Sheets, Buffer, Twitter, Facebook, LinkedIn, YouTube, Pinterest

Oh, that most exciting of topics! I use a mixture of the above to complete my weekly analytics spreadsheet.

I take an hour a week to put my earphones in and go through each channel, simply logging each metric and examining the why's and what's of our social media efforts. This also informs me ahead of weekly team meetings and I can marry up the data to my content roundup as well as informing me on actions needed to improve performance.

There you go; that's just my personal setup - what do you use? Anything you'd swap out here?

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